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New Audi Q9 SUV is a plush mobile lounge

  • New Audi Q9 teased
  • Will be Audi’s largest SUV
  • Goes on sale summer 2026
  • Designed for both families and business users
  • Can be a 6 or 7-seater
  • Automatic doors, 4D sound system, ultra premium interior
  • Price still to be confirmed

This is the new Audi Q9 - and the large SUV is about to set new standards when it comes to interior comfort.

The Q9 will be Audi’s largest SUV when it goes on sale later this summer, sitting ahead of the seven-seat Q7 and the sleek Q8.

There’s no word just yet on what will be powering the Q9, though it’s likely to be fuelled by a plug-in hybrid or traditional engine rather than being an EV.

Instead Audi is this week focusing on the Q9’s cabin - which is plush to say the least and is being described as a ‘mobile living space’.

Here’s what we know so far.

Who is the Audi Q9 aimed at?

There’s a twin-pronged approach here, as Audi is gunning for both large families and business clients.

For corporate types, the Q9 is the equivalent of a business class lounge on wheels.

Execs will likely opt for the 6-seat version which gets two captain’s chairs in the second row complete with active ventilation in the centre panels of both the cushion and the backrest.

Families, on the other hand, will want the 7-seat Q9, where all three berths in the second row can be fitted with a child seat.

The third-row seatbacks can be folded down individually via electric controls - handy for anyone who needs to quickly switch between seating and storage space.

Meanwhile Audi will also include a roof rack to fit the standard roof rails with every new Q9.

Again, that’s a nice touch for active families who might want to get the kids in the car and the bikes on the roof at the weekend.

What’s the rest of the Audi Q9 interior like?

One of the big selling points of the Audi Q9 are its electric doors that open and close at the push of a button.

What’s more, ALL of the doors are electric and can be operated in a variety of ways, from the brake pedal to the seatbelt buckle.

In the front, you get ventilated and massaging seats while the list of posh upholstery choices includes fibre made from alpaca wool and Nappa leather.

A panoramic sunroof is standard and can be made transparent or opaque, with nine different settings.

Ambient lighting is standard issue, while interactive lights work in conjunction with the Bang & Olufsen sound system to enhance the mood.

You even get actuators in the front seats that work like motorised muscles and ‘make music not only something you hear, but something you can physically feel’, says Audi.

What are the main rivals to the Audi Q9?

The Audi Q9 will compete with other large, full-size, premium SUVs like the Range Rover, BMW X7 and the incoming Porsche K1 that’ll sit above the Cayenne.

The Audi Q9 is due to get its full reveal at the end of July 2026.


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