- Select increased investment in Reading FC Community Trust
- Renews sponsorship of Reading FC Women's first team
- Reinforces the company's dedication to advancing gender equality in sport
- Documented inequality: 22% fewer girls than boys participate in team sport
(Peyton Broke-Smith, above)
Select Car Leasing has increased its investment as Principal Partner of the Reading FC Community Trust while renewing its sponsorship of Reading FC Women's first team for the 2026/27 season.
The enhanced partnership will support the Trust's continued delivery of life-changing programmes across Berkshire, serving 25,000 vulnerable individuals and families annually through education, health, and employment initiatives. Select Car Leasing's renewed commitment to Reading FC Women reinforces the company's dedication to advancing gender equality in sport.
The multi-year partnership extension represents Select Car Leasing's confidence in the Trust's Strategic Plan 2026-2029 ('A New Chapter'), which sets ambitious targets for expanding community reach while maintaining the Trust's reputation for transparency, accountability, and measurable impact.

(Tyra Wilson, above)
"The Reading FC Community Trust is changing the lives of some of the most vulnerable individuals and families in the local community, positively impacting 25,000 people a year. That's massive," said Mark Tongue, CEO and Founder of Select Car Leasing. "This strategy will allow them to continue their much-needed work at a real pace, with transparency and accountability throughout. We are lucky to be able to call ourselves their principal partner and can't wait to see what they achieve next for those truly in need."
Dave Evans, Community Trust Manager at Reading FC Community Trust, added: "Select Car Leasing's decision to increase their investment demonstrates genuine commitment to our mission. Their support enables us to serve the community with our diverse program portfolio. The renewal of their women's team sponsorship is equally significant – it sends a powerful message about the value of women's football and helps us address the documented inequality where 22% fewer girls than boys participate in team sport."

(Dave Evans, Community Trust Manager at Reading FC Community Trust, above)
The partnership delivers measurable outcomes aligned with Select Car Leasing's ESG framework, supporting the company's Social pillar through independently verified community impact. The Trust generates £16.9 million in annual social value, with 92% of participants reporting increased sense of belonging and 87% becoming more physically active.
Select Car Leasing's women's team sponsorship provides vital resources for Reading FC Women, currently competing in the Southern Region Women's Football League, while supporting the club's Women's Academy and Emerging Talent Centre. The U14 Girls team recently celebrated championship success in the Junior Premier League Warriors Cup 2023-24.
The enhanced partnership takes effect immediately, with Select Car Leasing branding continuing across Trust communications, women's team kit, and matchday activations.
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