As part of the continued growth of the Select Car Leasing brand in 2019, the company is delighted to announce securing a major London digital ad spot on the M4 for 2019 and 2020. One of the busiest road stretches in the country with over 300,000 cars passing by daily and right on the junction of the M4-north/south circular, the location is one of the prime outdoor advertising spots in the UK and covers motorists coming into and out of London.
Mark Tongue and James O'Malley, company directors commented, "We are delighted to secure this sought after advertising spot in the heart of London for the next 12 months. This new advertising channel complements our national TV, Radio and other Outdoor advertising programs and continues to develop the brand even further into 2020 and beyond. We believe leasing a car will become the predominant way that UK motorists get a brand new car and are really excited by what the future holds for the industry."
Rather than buying a car through the traditional dealership model, UK consumers are moving over in droves to two-five year personal and business leasing contracts as the way to get a new car. This happens as they realise the incredible cost savings and hassle-free nature of taking a lease car through a 21st century brokered e-commerce platform. In a declining UK new car sales market, car and van leasing is the one shining light - growing by 14% in 2018 year on year, and, according to the most recent available statistics from the leasing industry association, it grew a further 25% in Q1 19 year on year.