Select Car Leasing scooped the 'Best Marketing & Innovation Award - Highly Commended' at the 2019 Leasing Broker Awards. The event is the flagship awards ceremony in the industry and celebrates broker achievement across a wide variety of fields, including nods for the best last large, medium and small broker, as well as more specific campaign awards such as trophies for excelling in marketing and green leasing.
'The Best Marketing & Innovation Award' recognises the significant work that has been put in to drive Select to becoming one of the UKs largest car leasing companies, with by far the largest visibility of any broker on Google.
From September 2017, the Select marketing team with the full backing of the business embarked on a 'Heavy Metal SEO' growth strategy which has seen Select grow its search visibility by more than 130% in less than two years.
This was done by developing industry leading marketing across a series of platforms UK-wide, including TV ads, Radio and outdoor campaigns, as well as strong organic SEO strategy, a successful PR plan which sees regular features in iNews, The Mirror, The Sun and The Express, and also by enhancing Select's reach by embarking on a major partnerships programme with national entities such as the Daily Telegraph.
In September 2019, the forward-thinking Marketing strategy culminated in the launch of a completely bespoke e-commerce platform. You can read more about the journey to delivering a market-leading website here.
Commenting on securing the award, Company Director Mark Tongue said: "The award is well-deserved and a huge testament to our marketing team, who have put in a tremendous amount of work over the last eighteen months to help put Select in the incredible position we are now in".
"We always had the ambition to grow the business rapidly, but both James (Co-Director) and I have been blown away with the incredible rate of success that Select has enjoyed as a business since late 2017. We can't wait to see what the next few months and years hold and are confident we can continue to take car leasing, and the Select brand even further".