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Select Car Leasing become new Principal Partner of Reading Football Club


We are delighted to announce Select Car Leasing as the Principal Partner of Reading Football Club, in what represents a record commercial deal for the Royals.

The UK’s leading independent car and van leasing specialists, Select have pledged their support to their local club by committing to a multi-year front-of-shirt sponsorship deal, beginning with the 150th anniversary campaign in 2021-22.

A True Local Partnership

Strengthening the bond between the club and locally based businesses is a key element in the club’s ongoing commercial strategy, building long term relationships with local enterprise and Berkshire-based industry leaders.

Locally grown in Reading since 2004, Select Car Leasing are an ideal fit, now employing over 250 people at the head office at Green Park as well as across multiple representative offices spread around the UK including in both Scotland and Wales.

As part of this new long-term partnership, Select Car Leasing will see their branding emblazoned on the front of our first team and Academy shirts for the next three campaigns, featuring on all replica adult and junior kit as well as the club’s official training wear until 2024.

Grassroots Commitment to Reading FC

Having partnered with the club since 2015, Select will also demonstrate a renewed commitment to their local side by agreeing to give money back to the club’s Academy programme when any Royals fan leases a vehicle from the company, as well as donating match tickets to local grassroots clubs for every single home match throughout the next three seasons.

Supporters can also expect to see Select Car Leasing branding feature on our social media channels, run along the LED boards surrounding the perimeter of the pitch and promoted across our Stadium when fans return to cheer on their team this season.

Directors of Select Car Leasing, James O’Malley and Mark Tongue, are both lifelong supporters and current Season Ticket Holders at the club. “As a local company we’ve been in partnership with Reading Football Club for nearly six years now but, as fans ourselves, it’s long been an ambition and a dream of ours to have much greater involvement with the club as well as supporting the local community,” Tongue said.

“So we’re absolutely delighted to announce this new chapter in our relationship with Reading ahead of its 150th anniversary season and consider it a commitment not only to our club but also to the town of Reading and its people.”

Reading FC Chief Executive, Dayong Pang, said “We are very proud to be announcing this record partnership with Select Car Leasing, as we prepare to embark on our 150th anniversary campaign. Their commitment to the club has been evident for a long time and we are delighted to secure such an attractive and reputable commercial partner during what remains a very challenging time for so many businesses. I am pleased that Select will be part of the Reading Football Club family for many years to come.”

Head of Commercial at Reading Football Club, Tim Kilpatrick said: 

“Select Car Leasing have been superb supporters of Reading Football Club for many years and we are thrilled to begin a new principal partnership with a local, industry-leading business of Select’s fine reputation.
We would also like to express our gratitude to Casumo for their fantastic support as our Principal Partner for the past two seasons. We look forward to a continued collaboration and will announce more about a new relationship with Casumo in due course."

About Reading FC

Reading Football Club is one of the oldest football clubs in the sport’s history; founded in 1871 it plans to celebrate its 150th anniversary in the upcoming 2021-22 campaign. Twice the club has been promoted to the Premier League – firstly with a record-breaking 106 points under Steve Coppell in 2006, before returning to the top tier in 2012 as they were guided to the title by manager Brian McDermott.

A family club based in Berkshire, they are nicknamed the Royals and have called Madejski Stadium their home since a move from Elm Park in 1998. Reading are currently managed by Veljko Paunovic and will be competing for points in the Sky Bet Championship in 2021-22. The club also boasts a Category One Academy, an FA Women’s Super League side and a brand new state-of-the-art training facility at Bearwood Park.

About Select Car Leasing

Established in 2004, Select Car Leasing is the UK’s leading independent car and van leasing website with a total fleet of over 50,000 vehicles and over 250 staff members nationally. Select have well established partnerships with global automotive distributors and retailers, as well the UK’s major motor finance companies, securing the best deals in the market.

Founded a year before the Royals’ record-breaking title win and inaugural promotion to the Premier League, Select Car Leasing’s rise to the top has been meteoric; the largest Personal Vehicle Leasing brokerage in the UK and the most recommended leasing business in the country according to Trustpilot.

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Thursday, 18/11/2021