Chery Tiggo 7 SUV

1.6T Aspire 5dr DCT [2025]

Another day, another Chinese brand... are there any more still to join?

While most probably won’t be familiar with the latest entrant, if you really know your cars, this is one of only a couple of Chinese names you’re likely to have heard of. Chery is a big brand in China, selling over 2.5 million vehicles worldwide last year –six times more than Jaguar, Land Rover– and, as a result, can lay claim to being one of the world’s largest manufacturers. 

It has already launched a few cars in the UK under its sub-brands, Omoda and Jaecoo, which it owns outright. But this is Chery’s first UK-offered vehicle with its own badging on it – a mid-size SUV called the Tiggo 7, which is arriving on forecourts alongside its larger seven-seater sibling, the Tiggo 8.

There are also two more following on soon: the smaller Tiggo 4 and the flagship Tiggo 9.

It’s lucky ‘7’ we’re interested in today, though.

Although it may be new to the UK, the Tiggo 7 has been around for nearly a decade, having been unveiled for the first time in 2016. A new version was launched four years later, which received a facelift in 2023 and a further tweak in 2025, giving Chery the confidence to launch the car in the European markets, including here in Britain. Immediate success for Chinese brands in the UK has had mixed results, with a couple instantly rivalling established big names, and most being in-betweeners.

One thing that’s instantly noticeable about Chery, though, is that its focus is on value for money.

So, will this be ‘cheap Chery’, or ‘terrific Tiggo’?