A passionate motoring journalist with a focus on sustainable travel, Ric Boullemier combines a strong journalistic background with a deep commitment to climate-conscious storytelling. As the founder and owner of Sustainable Dad and Generate Media, he creates authentic, engaging content that highlights the people, technologies, and solutions leading the shift to zero-emission transport. With every story, Ric aims to inspire action and spotlight the road to a cleaner, more sustainable future — one journey at a time.