Call: 0118 920 5130 MON - FRI: 9AM - 8PM SAT: 10AM - 5PM
    

Apple And Google Ready For War Over In Car Technology

Author: Select Contracts     Date: 23-07-2014

The war between Google and Apple has become one of the biggest fights between two global brands in many years. After beginning with just every day technology like phones, music players and a humble search engine, the two companies are heading towards battle in every other aspect of our life including the clothes we wear and now the cars we drive. This inter-connectivity is only set to continue – but what is really going to change?

Internet Connected Cars Could Provide Business Car Leasing Benefits

Apple has thrown the first punch in the war on wheels with its ‘CarPlay’ system, launched at the 2014 Geneva Motor Show. The system will be offered by the like of Ferrari, Mercedes and Volvo, as well as around another 15 initial manufactures. It will introduce many things Apple customers are used to like maps and iTunes, except with more functions and usability.

Google have just announced their version called Android Auto, which will have many of the same features as the Apple version including Spotify and other streaming apps, with voice recognition so that drivers never need to take their hands off the wheel.

With the car set to become the next digital frontier, the choice that major car makers choose when deciding which system to incorporate could have a huge impact on their sales. But with the current market split fairly evenly between Apple and Google, picking one or the other could cut their potential market in half.

Ford is one company who have recognised this issue, and so has painted itself as ‘device agnostic’. “The lifecycle of a car is much longer than a smartphone’s,” says Ford’s director of connected services, Jo Beiser. “We’ll work with a number of systems; we’re not gambling on one tech.”

For Ferrari, CarPlay is a natural fit – some 90% of its customers are already Apple users, making the decision easy. Another issue is how fast the technology will evolve, many people own a car for 5 years or more, by which time the in car gadgets could have become all but obsolete. However these systems will be connected to the internet, so it will only be the hardware which cannot be updated.

This new technology could be a benefit to business car leasing, as it will allow more information to be collected on what the car is doing and where it has been. Some drivers may feel this as a breach of their rights, but it could be a helpful tool for business car leasing operators and insurance companies. The connectivity between people may also be of help, particularly fleets which need to communicate with each other regularly.

Personal & Business Car Leasing From Select Contracts

At Select Contracts we are experts in providing personal and business car leasing for any make or mode of car including all of the latest 2014 designs. All our vehicles come with free UK delivery from our national network of dealers and vehicle preparation centres. For more information on any of our cars or car leasing services, please get in contact with us by emailing info@selectcontracts.co.uk or call 0845 6770 770.


PreviousNext
Search By Manufacturer
Featured Work
The best new lease cars for City Drivers
Whether you’re mainly an urban, suburban, rural, motorway driver or a mix of all of four, where you drive and the conditions you face will directly influence your next vehicle choice. In this article we look at the important factors to consider, if you're a city driver. We also share with you our list of top 10 cars for 2018 for this driving environment.
Read More »
Latest Tesimonials
First class service from James Harragan from start to finish, any questions were answered promptly a...
Really easy process, just remember to order your car way before you need it as popular deals take lo...
Excellent service from the company and my personal agent Michelle Hartshorn was always very helpful....
An efficient and smooth service from start to finish, Fash Khan was always quick to respond to queri...
The whole process from start to finish was excellent. As a first time customer the whole process was...
Read All Reviews »
 

Call us on: 0118 920 5130

 

Monday to Thursday: 09:00 to 20:00   

Friday: 09:00 to 18:30   

Saturday: 10:00 to 17:00    

 Follow us on Facebook  Follow us on Twitter  Follow us on LinkedIn  Follow us on Google+

 

Select Car Leasing is a trading style of Select Contracts (UK) Limited and the firm is authorised and regulated by the Financial Conduct Authority FRN 670832. Select Car Leasing are a credit broker not a lender. VAT Registration No 181 8746 74. ICO Registration ZA076253. Company Number 065690988. Select Car Leasing are proud to be a member of the British Vehicle Rental and Leasing Association (BVRLA) No 1846.

 


Copyright 2016 Select Car Leasing. All Rights Reserved.

Key Partners
Proud Member Of:
Find us on social media

Select Car Leasing is a trading style of Select Contracts (UK) Limited and the firm is authorised and regulated by the Financial Conduct Authority FRN 670832. Select Car Leasing are a credit broker and not a lender. VAT Registration No 181 874674. ICO Registration ZA076253. Company Number 06569098. Select Car Leasing are proud to be a member of the British Vehicle Rental and Leasing Association (BVRLA), No 1846. Registered address: Atlantic House, Imperial Way, Reading, Berkshire, RG2 0TD

© Copyright 2018 Select Contracts UK Limited. All Rights Reserved.

^
Top